A digital home worthy of GO by Raymond James.
Big photography. A clean, confident UI. An abstract nod to the North Carolina course it's played on. And a mobile experience that doesn't feel like an afterthought — a site that reflects the rebrand and is built to hold up at Championship Series level.
A new era for the tournament, and a site to match.
Raymond James is now the title sponsor. The event is on a funded path to full-field status in 2027 and PGA TOUR Championship Series status in 2028. Right now, GOByRaymondJames.com redirects to a single holding page with one article on it — a placeholder, not a tournament site.
336 Creative built this tournament's website in 2014 — that site is now more than twelve years old. This proposal lays out a specific plan to reflect the rebrand visually, and to elevate the site for the tournament's future as a Championship Series-level event.
A lot changed on August 12, 2026.
The digital presence needs to reflect all of it — heritage included. The event dates to 1938 as the Greater Greensboro Open, played on a Donald Ross-designed course at Sedgefield Country Club, and stands as the sixth-oldest event on TOUR outside the majors.
Raymond James named title sponsor; the tournament becomes GO by Raymond James.
First year as a full-field event, August 2–8, at Sedgefield Country Club.
Enters the PGA TOUR Championship Series — the Tour's new top tier.
The current site
GOByRaymondJames.com currently redirects from the tournament's legacy domain to a single holding page: a hero image, one press release about the sponsorship announcement, and a newsletter signup form. It's a temporary landing page built to announce the transition, not a functioning tournament website.
The technical reality
The site we built for this tournament in 2014 was built on the WordPress of that era — fixed page templates, one layout per page type. WordPress has changed substantially in the twelve years since. Our current approach uses a modular content system: reusable content blocks assembled in different combinations on any page, so your team can build a new press release or sponsor page by assembling existing modules rather than needing us involved in every addition.
The good news
You already have strong photography to build around, and the sponsorship lockup gives us a clear brand system to work from — with a North Carolina outline-and-flag mark we can use as a recurring design motif.
Our north star: AT&T Pebble Beach Pro-Am.
Not to copy it — because it proves the formula we want to bring to GO by Raymond James: big photography doing the selling, a clean and restrained UI, navigation built around what visitors actually came for, and a mobile experience treated as the primary experience.
Screenshots from the live AT&T Pebble Beach Pro-Am site — shown for reference, to illustrate the types of visuals, design and layouts that we’d be carrying across to the new website, along with the five design principles that follow.
Raymond James publishes these exact values in its brand guidelines. The site uses them as specified — no invented colors, and every text and background pairing checked against their contrast standard.
User experience, accessibility, AI-readiness, and SEO — not a later pass.
They matter more than usual here: this is a highly visible rebrand for a marquee community event, and the site needs to hold up to that kind of scrutiny from day one.
User Experience
Information architecture organized around what visitors are actually looking for — tickets, tee times, volunteering, sponsorship, tournament news. Clear primary actions on every page, no dead ends, and confirmation on every form submission so a visitor always knows where they stand.
Accessibility
Built to meet or exceed WCAG 2.1 Level AA — the standard Raymond James specifies in its own brand guidelines. Skip-navigation links, image alt text, visible keyboard focus states, semantic heading structure, and every text/background pairing validated against the brand palette to their stated ratios: 4.5:1 for normal text, 3:1 for large. Built into the content modules themselves, not patched on after launch.
AI-Readiness (GEO)
Structured data (schema.org markup), an XML sitemap, an llms.txt file, and clean semantic HTML — so when someone asks an AI assistant where to get tickets or when the tournament is happening, GO by Raymond James's own site is positioned to be the source that gets cited, not a third-party aggregator.
SEO
Complete meta data, Open Graph tags, technical SEO fundamentals, Search Console setup, and a redirect map from the tournament's legacy domain — preserving the ranking equity built up over the last 20 years instead of starting from zero.
What we’d build, start to finish.
Design
Homepage built around your existing photography and the sponsorship brand system, plus a design system: typography scale, color usage, button and CTA styles, spacing, and a component library. Core interior templates — Tournament, News, Tickets, Hospitality & Sponsors, Volunteers, Community Impact, Gallery and Contact — fully responsive across desktop, tablet and mobile, designed mobile-first. All of it built directly in the browser as working HTML/CSS rather than static design files, so what you review is close to what ships.
Build & CMS — Built So You Own It
A custom WordPress theme on a modular content system rather than fixed page templates: a library of reusable content blocks your team assembles per page. Adding a press release, a new sponsor page, or a page for a specific initiative becomes a content task, not a development request. Integrations cover ticket purchasing (link-out or embed), volunteer signup, a hospitality and sponsor showcase with inquiry form, a news/press CMS, a photo and video gallery, and newsletter signup. Accessibility (WCAG 2.1 AA) is built into the module library, and we include a light training walkthrough so your team is comfortable managing the site at launch.
SEO & GEO Launch Configuration
Everything that makes the site findable — by search engines and by AI assistants — configured before launch, not after.
- schema.org structured data for the organization and event
- XML sitemap and crawler configuration
- Complete meta data and Open Graph tags
- llms.txt
- Performance optimization — fast load times, optimized imagery
- Search Console setup and a redirect map from the tournament’s legacy domain
Content, QA & Launch
Populate the site with your existing photography and current copy, cross-device and cross-browser QA, domain cutover from the current placeholder, and launch.
One number, no surprises.
Design & Build
Discovery, design, WordPress development, integrations, SEO/GEO configuration, content population, QA, and launch.
This is the recommended investment to deliver a site at the quality level of AT&T Pebble Beach Pro-Am — the photography-forward design, the modular custom build, and everything covered in Scope of Work above is what that level of craft takes. If something comes up during Discovery that isn't already covered here, we'll review it with you and adjust the scope and estimate as needed.
We’re excited for the opportunity to build a Championship Series-level website.
Full detail on scope, timeline, and investment is in the document linked below.
Read the full written proposal